"Cease and Desist" letters can be rather assertive.  By definition, they assert someone’s rights.  But, they need not always frighten the recipient.  See this link for a response to one such cease and desist letter.  San Antonio’s own Freetail Brewing Company received a cease and desisist letter regarding its use of the name "Hoposaurus Rex."  Freetail used it for a beer or a beer process.  Receiving a threatening letter, the owner responded with a thank you, said he loves to hear from peoiple all over the country.  As Scott Metzger explained, his company did not use the name enough to care about it.  He offered his total "acquiescence" to their demand to stop using the name.

He requested (but did not demand) that the lawyer tell his client that Freetail would have been happy to give up the name if they had simply asked nicely.  Mr. Metzger asked (but did not demand) the lawyer to please tell his client that he would like to try their beer at the next beer festival, but would probably not give him a hug.  Mr. Metzger even included a nice drawing of a Tyranosaurus Rex waving a white flag……

A lesson we can all learn.  When next you consider a lawsuit, first consider what is the harm?  What damage have you suffered?  Then, ask yourself is that damage enough to justify time, expenses and energy.  If the lawsuit has no harm or the harm cannot justify a lawsuit, then simply consider the experience to be one of life’s educational opportunities.